Obliquity's Seven Rules of Good Web Site Design
We emphasise clarity and easy navigation in our web pages. We have taken
great pains to avoid the latest trendy nonsense such as frames, graphics-intensive pages
and tricks that only work with one type of browser, in order to
produce documents that are accessible to everyone.
This isn't always easy. The traditional publisher has complete
control over the final appearance of the printed page. The web publisher,
on the other hand,
has to learn to let go of this fine control and design
something that will get the information across in a readable fashion no
matter what computer and browser is used to view the pages. We
have put considerable effort into learning about unusual browsers, such as
those used by disabled or visually-impaired people, in an attempt to make
all of our pages available to the widest possible audience.
We also believe that we have a duty to you, our visitors, to make it easy
to find the information that you want. That is why we provide full and
clear Table of Contents pages for each of our main subject headings and
navigation links within each subject. In addition, every page contains
"invisible" information about its content, to ensure
that our pages are listed prominently and accurately by all of the major search engines.
The Seven Rules
- The information on every page should be accurate, relevant, up-to-date
and clearly presented.
- The pages should be visually appealing and have a strong sense of corporate identity.
- The web site should be easy to navigate,
allowing users to quickly find the information that they want.
- The pages should be accessible to everyone, not just to owners of the very latest
version of Netscape or Internet Explorer.
- The pages should be quick to load. At Obliquity,
99% of the pages are smaller than 10 kilobytes, so they will load
in about 3 or 4 seconds on a typical (28kbits/s) modem.
- The web site should not rely on imagemaps, frames, animated images, cookies and
- Every page should contain keywords and a description to enable search engines to deduce its
content, and therefore to list the page prominently and accurately in response to
Copyright 1995-98 by David Harper and Lynne Marie Stockman
All Rights Reserved
Designed and maintained by
Last modified on 27 October 1998